Email
Marketing

Promote your products and services

Effective technique

Email marketing is an effective and profitable marketing technique to maintain a relationship with customers and promote products and services.

It's important to segment your email list, create relevant and engaging content, adapt design for mobile devices, measure results, and comply with laws and regulations.

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What we do?

We provide you with the tools so that you can send emails to a group of people with the aim of promoting a product, service, event, or maintaining a relationship with your clients.

Some of the tasks and processes we carry out are related to: parameterization of the mass mailing service, creation of DNS, SPF, DKIM records, SMTP configuration, content design and layout, landing page, validation of domains and subdomains, etc.

Your campaigns will be successful!

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Here are some important points about email marketing:

Segmentation

It's important to segment your email list based on demographics, interests, behavior, purchase history, among other factors. This allows you to send more relevant messages to each group and increase open and conversion rates.

Content

The content of the email must be attractive and relevant to the recipient. It is important to highlight the benefits, offer exclusive promotions, and call to action (CTA) to get recipients to take the desired action (buy, register, etc.).

Design

The email design should be attractive, easy to read, and mobile-friendly, since most emails are opened on smartphones and tablets.

Metrics

It is important to measure the results of the email marketing campaign, such as the opening rates, clicks, conversions, and bounce rate, in order to adjust the strategy and improve the results.

Normative compliance

It's important to comply with email marketing laws and regulations, such as the CAN-SPAM Act in the United States, which set requirements for commercial email and penalties for not complying with them.

In summary

Email marketing is an effective and profitable marketing technique to maintain a relationship with your customers and promote your products and services.